PROJECT WORKED FOR INK ESTUDIO
PROJECT WORKED FOR THK! - INNOVATION AND DESIGN
cocktail cart
PROJECT WORKED FOR THK! - INNOVATION AND DESIGN
DESIGN
POINT OF PURCHASE
Executing well at retail is essential for every brand's success. Once customers are in the store, how do you encourage them to interact with and ultimately purchase your products? The answer lies in effective point of purchase marketing. By engaging customers within the store, you can boost sales without significantly increasing your budget. Point of purchase marketing can be a crucial factor in enhancing your brand’s retail performance compared to the competition.
POINT OF PURCHASE vs POINT OF SALE
A common misconception is that the point of purchase refers only to the space within the store where the transaction occurs, such as the register. However, the point of purchase encompasses the entire store. The actual register line is typically referred to as the “point of sale” because this is where the buyer completes the transaction by paying for the goods. Although these two terms are often used interchangeably, the point of sale is a more specific concept within the broader point of purchase.
Given these definitions, point of purchase marketing includes any marketing or merchandising materials your brand provides to retailers to promote your product in the store. It also includes materials you place with your product where it is displayed.
PROJECT WORKED FOR THK! - INNOVATION AND DESIGN
PROJECT WORKED FOR GRUPO MAP
PROJECT WORKED FOR THK! - INNOVATION AND DESIGN
6 BENEFITS OF EFFECTIVE
POINT OF PURCHASE DISPLAYS
CATCH THE CUSTOMER’S EYE
Shoppers in a store are often “skimmers,” meaning they quickly scan the aisle looking for a specific item. Packaging alone, no matter how catchy or visually appealing, is usually too small to make an impact without additional help.
SUPPLEMENT YOUR PACKAGING
You have a great product and want to communicate its value to as many people as possible. While there's a lot you could say, fitting all the information onto a small label or box can be challenging. These displays not only make your brand more noticeable but also provide extra space to educate buyers about the unique benefits of your product.
STRATEGICALLY LOCATE YOUR PRODUCTS
Point of purchase displays can be either free-standing units or attachments that fit onto the ends of shelves. This flexibility benefits both you and your retailer by allowing more strategic placement of your product.
HELP RETAILER MERCHANDIZE PRODUCTS
A common struggle for brands is ensuring that their products are effectively merchandised at retail. This challenge arises from two main factors: how well the retailer understands the brand and how much time and space they can dedicate to each of the numerous brands they promote.
PROJECT WORKED FOR GRUPO MAP
BE MORE COST EFFECTIVE
Securing an advertisement on most media platforms can be costly. However, point-of-purchase displays, such as posters or signs, offer a cost-effective alternative. Additionally, point-of-purchase displays make it easier to target a relevant audience, providing immediate impact from your advertising.
TARGET IMPULSE BUYERS
Enticing customers to buy your product is much easier when they are already in a store with the intention of purchasing something. A clever ad has a greater impact if the viewer has the opportunity to buy the product immediately. If shoppers are already making a purchase, they are more likely to add something new to their cart.
PROJECT WORKED FOR GRUPO MAP
PROJECT WORKED FOR GRUPO MAP
